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Credits
Shake It Up! Mocktails
Branding & Packaging Design
This project was part of a branding challenge for a company called SHAKE IT UP, the new non-alcoholic cocktail company. Their mission is as simple as it gets: to encapsulate “bar quality” cocktails in both a charming and convenient package. They want a bold, vibrant logo and package design to expand their business to the next level.
GRAPHIC DESIGNER & ILLUSTRATOR: Jason Dillon
How We Got Here
With every project, the process is always the most important part. The successes, failures, twists and turns are all important learning lessons that make a project the best it can be.
This project was relatively straightforward, and it's easy to see the progression through my logo process. Creating bold packaging that still needed to have clear descriptions and food information took time to get just right, but the final product ended up extremely fun!
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