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Credits
D23 Kuzcotopia Night at Typhoon Lagoon
Branding & Environmental Design
GRAPHIC DESIGNER: Jason Dillon
ART DIRECTORS: Deniza Sabio, Melanie Lapovich
EVENT ART DIRECTOR: Troy Ertel
Based on Kuzco's dream from The Emperor's New Groove, D23 KUZCOTOPIA NIGHT AT TYPHOON LAGOON was an after-hours party thrown exclusively for Destination D23 attendees and gold members of D23: The Ultimate Disney Fan Club. I took on the entire design process of this event, from branding and marketing assets all the way to decking out Disney's Typhoon Lagoon Water Park from head to toe in theming fit for a king (or at least a llama emperor).
Event Branding
For Kuzcotopia, the D23 team and I worked together to brand this experience as a nighttime tropical paradise, combining iconic elements of the film and the water park environment.
The logo uses letters referencing the film's logo, taken from titles of the movie's various international releases or created from scratch to stay in its style.
Environmental Design
After finalizing the event's branding, I had a real pinch-me moment — decorating Disney's Typhoon Lagoon!
There was a hefty amount of signage for this project, but it also included creating backdrops (the DuckTales backdrop was illustrated by Deniza Sabio), inflatable airstars, bingo cards, waterproof phone bags, 2 DJ booths and a collaborative area with Havaianas!
(Please excuse some of the image quality, these are from across the internet as I was unable to attend the event)
Legally, I must disclose that my thoughts and opinions are my own and do not reflect the views of The Walt Disney Company. All work here is ©Disney
How We Got Here
With every project, the process is always the most important part. The successes, failures, twists and turns are all important learning lessons that make a project the best it can be.
For Kuzcotopia, there were a few revisions of the branding, but overall, my vision stayed consistent. I've also included some design drawings and a draft of my map background, which I created for fun, but the team liked it so much they decided to use it as a backdrop at the event!
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