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Credits
Mickey's Morning Mayhem 2026
Event Branding
GRAPHIC DESIGNERS: Jason Dillon, Melanie Lapovich, Lorelei Samuel
DESIGN MANAGER: Jenn Chancellor
EVENT DIRECTOR: Rick Henson
The third edition of our favorite event, MICKEY'S MORNING MAYHEM, is returning to the Walt Disney Studio Lot! This year's event theme celebrates classic horror movies; more specifically, 20,000 Leagues Under the Sea! I had the opportunity to work with our partners in Anaheim to create branding that will go across the lot, on event-branded merchandise and on My Disney Today in order to get people excited to register. More to come here soon!
Brand Guide
For this year's brand guide, we turned towards a classic monster movie-sort of feel, embracing the fact that 20,000 Leagues Under the Sea was filmed in Soundstage 3. We chose this specific soundstage because it refers to the fact that this is the third year of the event.
The event organizers like making merchandise of this event, especially pins, so I had to keep that in mind when designing this logo. Since this event is in May, more collateral will be coming in the following months, so stay "tooned!"
Special Event Merchandise
After creating these brand assets, they were sent off to the Special Events team to create merchandise for the event's attendees. While I didn't directly create these, the direction of asset use was crucial to make these fun and authentic to the original branding.
Event Backdrops
To build a world for this event, I created a few backdrops that would continue the story beyond the gameplay.
The first is a branded backdrop that includes a reference to the iconic wallpaper of The Shining, continuing our classic horror theme.
The next is a backdrop of the Studio Lot, where Mickey is ultimately found, which needed special care to keep appropriate for him to be pictured in front of.
Finally, the third backdrop references the Nautilus and other elements of 20,000 Leagues Under the Sea. It contains tons of hidden, fun elements, from the more overt Mickey-shaped portholes to the referential titles of each book on the shelf.
Past Event Signage - '23 & '24
This event first took place in 2024, and was quickly renewed for 2025 due to high guest satisfaction from the Cast Members who attended. I've been lucky enough to work on it every year, so here are some of my sigange and other contributions from the past 2 years!
Legally, I must disclose that my thoughts and opinions are my own and do not reflect the views of The Walt Disney Company. All work here is ©Disney
How We Got Here
With every project, the process is always the most important part. The successes, failures, twists and turns are all important learning lessons that make a project the best it can be.
In past years, I only really got to contribute to signage, so there isn't much trial and error there. In 2025, I created a logo concept that ultimately didn't make it to the end, but I've included that among the process of 2026's iterations.
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