event design & collateral

 

This was a collaboration with Chapman University Cross-Cultural Center to develop a way to generate more school-wide knowledge about their WeCU! program. I created an experience featuring a 3D augmented reality photobooth and advertising materials, including business cards, flyers, social graphics, and a nighttime projection mockup. I also created a tablet applet that visitors could use inside the photo booth.

The Petemojis, though, were the project's highlight as they made the branding fun and provided a brand new spin on the university's mascot, Pete the Panther. The Petemoji stickers have been printed and are an actual hit around campus, proving their effectiveness in real life.