shake it up!

branding & packaging

This project was part of a branding challenge. It is for a fictional company called Shake It Up, the new non-alcoholic cocktail company. Their mission is as simple as it gets; to encapsulate “bar quality” cocktails in a both charming and convenient package. They want a bold, vibrant logo and package design to expand their business to the next level. This is the packaging that I came up with!