This project was an assignment in my GD 302 Branding & Advertising class taken during the fall term of my junior year of college. The objective was to design materials for a music tour or festival for any artist or band you would like and help them promote it. With such a simple prompt, opportunities were endless, but required deliverables were a tour name, logo design, type treatment, consistent color palette and style guide, tour landing page prototyped in Adobe XD (both for desktop and mobile), a post-purchase email design prototyped in Adobe XD, two (2) advertising campaign opportunities, two (2) unboxing experience opportunities.